Have you ever wondered why two almost identical products can have completely different prices? Why does a consumer choose a certain perfume bottle, a certain ...
When we talk about design protection at the EUIPO, most entrepreneurs think of physical products such as furniture, clothing, packaging or accessories. In fact, in ...
It is not uncommon for global brand owners to file oppositions against trademarks filed by small or start-up companies. In many situations, the mere initiation ...
Until recently, the question “is my name protected?” referred almost exclusively to the physical world: stores, labels, products on the shelf. Today, the same brand ...
In recent years – including 2026 – the European Union has made funds dedicated to the protection of intellectual property available to SMEs, for trademarks, ...
One of the most common questions we get from entrepreneurs is, “How much does it cost me to register my trademark?” The answer depends on ...
Choosing a brand name seems, at first glance, a creative decision. But what happens when you choose a name that already exists on the map? ...
Many entrepreneurs have heard of the SME Fund, but in practice many end up saying the same thing: “I wanted to apply, but I didn’t ...
SME Fund 2026 is the kind of opportunity you hear mentioned often, but it’s rarely clearly explained to you: what you need to prepare, where ...
Women’s IP World Annual has published the official results of the Top 100 Influential Women Leaders in IP Law – 2026 ranking, an international initiative ...
You have launched your business and you choose a name that “says it all” from the start. For example, if you’re selling cleaning services, ...
You’ve chosen a name for your business, used it on your website, social media, and maybe even on products or promotional materials. Everything seems fine, ...
The year 2025 confirmed, at European level, a clear evolution in the way trademarks are approached: from simple protection titles, to strategically managed legal assets. ...
Starting January 1, 2026, the rules of the game are changing for everyone who registers, manages or monitors trademarks: the 13th edition of the Nice ...
In the modern context of healthcare, where digitalization and technical innovation have become the norm, the name of a clinic and the associated brand elements ...
When an entrepreneur decides to protect their brand by registering a trademark, a fundamental principle must be understood from the outset: a trademark cannot be ...
În lumea modei, succesul nu înseamnă doar creativitate, ci și protejarea identității vizuale a brandului. Pentru Burberry, celebra casă britanică a cărei țesătură în carouri ...
