EUIPO publishes the first designs represented by video and 3D models.

How do you protect an animation that appears on an app screen? What about the shape of an object that must be looked at from all angles to be understood? Until recently, the answer was quite rigid: through a series of static images, chosen in such a way as to capture the creation as best […]

5 Absolute reasons why OSIM can refuse the registration of a trademark.

Although the law provides that any sign, including words, names of persons, letters, numbers, designs, colors, shapes or sounds, can constitute a trademark, this possibility is not unlimited. In order to benefit from protection, the sign must be capable of distinguishing the goods or services of one undertaking from those of other undertakings and be […]

World Cup 2026: A lesson in intellectual property.

Just a few months before the start of the 2026 FIFA World Cup, the Spanish authorities, with the support of the EUIPO, Europol, Interpol and OLAF, seized more than 66,000 counterfeit shirts and sports equipment. The estimated value of the products exceeded two million euros, and the damage caused to the rightholders was estimated at […]

EUIPO study: 73% of Europeans are willing to pay more for design.

Have you ever wondered why two almost identical products can have completely different prices? Why does a consumer choose a certain perfume bottle, a certain chair or a certain app, even though the alternatives offer similar functions? Often, the answer lies not in the technical characteristics of the product, but in the design. The shape, […]

TikTok vs. TickTickTrader: Why did the tech giant lose the brand dispute?

It is not uncommon for global brand owners to file oppositions against trademarks filed by small or start-up companies. In many situations, the mere initiation of an intellectual property dispute is sufficient to cause the trademark application to be withdrawn, especially when the difference in resources between the parties is significant. However, the case “TikTok […]

SME Fund 2026: European funds for trademark registration with OSIM or EUIPO.

You’ve chosen a name for your business, used it on your website, social media, and maybe even on products or promotional materials. Everything seems fine, until a simple but essential question arises: is your brand legally protected? For many entrepreneurs, the decision to register a brand only comes when their business starts to grow or […]

Guide for Healthcare Entrepreneurs: How do you protect your clinic name, medical platform, educational materials, and medical devices?

In the modern context of healthcare, where digitalization and technical innovation have become the norm, the name of a clinic and the associated brand elements are gaining increasing importance. The name of the clinic, the telemedicine platform, the mobile application, educational materials for patients and even innovative medical devices are now part of an intellectual […]

Nice Classes Explained: A Practical Guide for Entrepreneurs and Brand Owners.

When an entrepreneur decides to protect their brand by registering a trademark, a fundamental principle must be understood from the outset: a trademark cannot be registered “on anything”. In trademark law, the protected sign must identify the source of goods or services. This means that your trademark will always be linked to what you offer […]

Burberry vs K-Racter Mania – the iconic plaid under the court’s scrutiny.

În lumea modei, succesul nu înseamnă doar creativitate, ci și protejarea identității vizuale a brandului. Pentru Burberry, celebra casă britanică a cărei țesătură în carouri bej-negru-roșu a devenit un simbol internațional, această identitate s-a transformat într-un adevărat patrimoniu estetic. Însă ce se întâmplă atunci când un model similar apare pe produse pentru copii, sub o […]