EUIPO study: 73% of Europeans are willing to pay more for design.
Have you ever wondered why two almost identical products can have completely different prices? Why does a consumer choose a certain perfume bottle, a certain chair or a certain app, even though the alternatives offer similar functions? Often, the answer lies not in the technical characteristics of the product, but in the design. The shape, […]
Beyond products and packaging: 7 surprising creations that can be protected by designs at EUIPO
When we talk about design protection at the EUIPO, most entrepreneurs think of physical products such as furniture, clothing, packaging or accessories. In fact, in a previous article I presented the most common categories of products registered as design with the EUIPO, which you can consult here. Today, however, we turn our attention to a […]
TikTok vs. TickTickTrader: Why did the tech giant lose the brand dispute?
It is not uncommon for global brand owners to file oppositions against trademarks filed by small or start-up companies. In many situations, the mere initiation of an intellectual property dispute is sufficient to cause the trademark application to be withdrawn, especially when the difference in resources between the parties is significant. However, the case “TikTok […]
Brands for Virtual Products and Metaverse: What Happens When Your Brand Enters the Digital World?
Until recently, the question “is my name protected?” referred almost exclusively to the physical world: stores, labels, products on the shelf. Today, the same brand can appear on an object in a video game, on a digital piece of clothing or in a virtual metaverse-type space, and it raises exactly the same legal issues. What […]
Guide for Healthcare Entrepreneurs: How do you protect your clinic name, medical platform, educational materials, and medical devices?
In the modern context of healthcare, where digitalization and technical innovation have become the norm, the name of a clinic and the associated brand elements are gaining increasing importance. The name of the clinic, the telemedicine platform, the mobile application, educational materials for patients and even innovative medical devices are now part of an intellectual […]
Nice Classes Explained: A Practical Guide for Entrepreneurs and Brand Owners.
When an entrepreneur decides to protect their brand by registering a trademark, a fundamental principle must be understood from the outset: a trademark cannot be registered “on anything”. In trademark law, the protected sign must identify the source of goods or services. This means that your trademark will always be linked to what you offer […]
Burberry vs K-Racter Mania – the iconic plaid under the court’s scrutiny.
În lumea modei, succesul nu înseamnă doar creativitate, ci și protejarea identității vizuale a brandului. Pentru Burberry, celebra casă britanică a cărei țesătură în carouri bej-negru-roșu a devenit un simbol internațional, această identitate s-a transformat într-un adevărat patrimoniu estetic. Însă ce se întâmplă atunci când un model similar apare pe produse pentru copii, sub o […]
Chanel vs Jonak – landmark decision in the matter of commercial parasitism.
În lumea modei, inspirația și imitația merg adesea mână în mână. Însă unde se termină inspirația și unde începe copierea? Cazul Chanel / Jonak, soluționat de Curtea de Apel din Paris la 16 octombrie 2024, oferă un răspuns concret acestei dileme. Totul a pornit de la un pantof — iconicul slingback bej cu vârf negru, […]
European or global protection? Practical guide for your design.
Ai creat un produs cu un design unic – o geantă, o piesă de mobilier, un ambalaj sau chiar o aplicație cu o interfață originală. Cum te asiguri că nimeni nu îți copiază ideea? Răspunsul este simplu: înregistrezi designul (sau modelul industrial). Însă aici apare întrebarea firească – unde? Doar în România, în Uniunea Europeană […]
AI Act and copyright: What you need to know about the new obligations for artificial intelligence.
Dacă o melodie, o fotografie sau un articol scris de tine ajunge să fie folosit, fără știrea ta, pentru a „hrăni” un model de inteligență artificială, ai vreun drept să știi? Până de curând, răspunsul era mai degrabă „nu”. Dar din 2025, Uniunea Europeană aduce reguli noi prin AI Act, primul regulament european dedicat inteligenței […]