5 Absolute reasons why OSIM can refuse the registration of a trademark.

Although the law provides that any sign, including words, names of persons, letters, numbers, designs, colors, shapes or sounds, can constitute a trademark, this possibility is not unlimited. In order to benefit from protection, the sign must be capable of distinguishing the goods or services of one undertaking from those of other undertakings and be […]

EUIPO study: 73% of Europeans are willing to pay more for design.

Have you ever wondered why two almost identical products can have completely different prices? Why does a consumer choose a certain perfume bottle, a certain chair or a certain app, even though the alternatives offer similar functions? Often, the answer lies not in the technical characteristics of the product, but in the design. The shape, […]

TikTok vs. TickTickTrader: Why did the tech giant lose the brand dispute?

It is not uncommon for global brand owners to file oppositions against trademarks filed by small or start-up companies. In many situations, the mere initiation of an intellectual property dispute is sufficient to cause the trademark application to be withdrawn, especially when the difference in resources between the parties is significant. However, the case “TikTok […]

SME Fund 2026: European funds for trademark registration with OSIM or EUIPO.

You’ve chosen a name for your business, used it on your website, social media, and maybe even on products or promotional materials. Everything seems fine, until a simple but essential question arises: is your brand legally protected? For many entrepreneurs, the decision to register a brand only comes when their business starts to grow or […]

Nice Classes Explained: A Practical Guide for Entrepreneurs and Brand Owners.

When an entrepreneur decides to protect their brand by registering a trademark, a fundamental principle must be understood from the outset: a trademark cannot be registered “on anything”. In trademark law, the protected sign must identify the source of goods or services. This means that your trademark will always be linked to what you offer […]

Burberry vs K-Racter Mania – the iconic plaid under the court’s scrutiny.

În lumea modei, succesul nu înseamnă doar creativitate, ci și protejarea identității vizuale a brandului. Pentru Burberry, celebra casă britanică a cărei țesătură în carouri bej-negru-roșu a devenit un simbol internațional, această identitate s-a transformat într-un adevărat patrimoniu estetic. Însă ce se întâmplă atunci când un model similar apare pe produse pentru copii, sub o […]

Chanel vs Jonak – landmark decision in the matter of commercial parasitism.

În lumea modei, inspirația și imitația merg adesea mână în mână. Însă unde se termină inspirația și unde începe copierea? Cazul Chanel / Jonak, soluționat de Curtea de Apel din Paris la 16 octombrie 2024, oferă un răspuns concret acestei dileme. Totul a pornit de la un pantof — iconicul slingback bej cu vârf negru, […]