How much does it actually cost to register your trademark in 2026 (with and without SME Fund)?
One of the most common questions we get from entrepreneurs is, “How much does it cost me to register my trademark?” The answer depends on several factors (brand type, number of classes, logo color, where you register it), but in 2026 there is one element that makes a major difference: the SME Fund, which can […]
Can you register a country’s name as a trademark? Lessons from ICELAND.
Choosing a brand name seems, at first glance, a creative decision. But what happens when you choose a name that already exists on the map? Can you “book” a country for your business? And, above all, how safe is such a brand in the long term? A recent case by the General Court of the […]
Did you miss SME Fund 2025? What you need to do differently in 2026
Many entrepreneurs have heard of the SME Fund, but in practice many end up saying the same thing: “I wanted to apply, but I didn’t get the chance.” In 2025, some vouchers were quickly sold out, and many companies discovered too late that they could have recovered a significant portion of the trademark registration fees. […]
How to apply step by step for SME Fund 2026? Practical guide for Romanian entrepreneurs.
SME Fund 2026 is the kind of opportunity you hear mentioned often, but it’s rarely clearly explained to you: what you need to prepare, where you apply, when you pay, and when your repayment comes in. If you want to register your trademark or design (with OSIM or EUIPO) and recover a significant part of […]
Women’s IP World 2026: Adina Timonea, nominated in the Top 100 Influential Women in Intellectual Property Law
Women’s IP World Annual has published the official results of the Top 100 Influential Women Leaders in IP Law – 2026 ranking, an international initiative that highlights women with real impact in the field of intellectual property, globally. The 2026 edition placed an increased emphasis on merit, concrete professional achievements and effective contribution to the […]
What matters more: marketing or trademark legal protection?
You have launched your business and you choose a name that “says it all” from the start. For example, if you’re selling cleaning services, “Smart Cleaning” looks perfect: it’s clear, modern, easy to remember, and it sounds good in ads, on social media, and even in Google. But here comes the question that matters […]
SME Fund 2026: European funds for trademark registration with OSIM or EUIPO.
You’ve chosen a name for your business, used it on your website, social media, and maybe even on products or promotional materials. Everything seems fine, until a simple but essential question arises: is your brand legally protected? For many entrepreneurs, the decision to register a brand only comes when their business starts to grow or […]
Brand trends in 2026.
The year 2025 confirmed, at European level, a clear evolution in the way trademarks are approached: from simple protection titles, to strategically managed legal assets. EUIPO practice and recent case law have highlighted an increased attention to distinctiveness, use and coherence in the exploitation of the trademark, reflecting a maturation of the protection system. Against […]
Nice Classification updated 2026 (13th Edition).
Starting January 1, 2026, the rules of the game are changing for everyone who registers, manages or monitors trademarks: the 13th edition of the Nice Classification (Nice Classification 2026) has entered into force. To understand the impact of this change, we need to start from an essential aspect: The Nice Classification is the international system […]
Guide for Healthcare Entrepreneurs: How do you protect your clinic name, medical platform, educational materials, and medical devices?
In the modern context of healthcare, where digitalization and technical innovation have become the norm, the name of a clinic and the associated brand elements are gaining increasing importance. The name of the clinic, the telemedicine platform, the mobile application, educational materials for patients and even innovative medical devices are now part of an intellectual […]