Trademark Licensing

Advantageous and partial transfer of trademark rights through licensing

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Trademark Licensing

The trademark licensing contract is a legal agreement between the licensor (the distributor of the license) and the licensee (the beneficiary of the license). Through this agreement, the licensor grants the licensee the right to use a specific trademark temporarily, partially, or fully, without transferring ownership rights over it.

With our attorneys’ extensive experience in the field of intellectual property, we provide drafting services for licensing agreements, ensuring compliance with legislation and protecting the interests of both parties.

Benefits

Generating additional revenue for both the licensor and licensee
Ensuring the satisfaction of both parties involved in the licensing process
Extinderea facilă pe noi piețe printr-o marcă înregistrată puternică
Increasing brand popularity and strengthening brand value
Developing strategic partnerships and commercial collaborations
Consultancy and assistance throughout the entire process of initiating the licensing procedure
3200+

Clients

2500+

Trademarks registered
at OSIM

800+

Registered trademarks

Portfolio

Ziarul Argeșul

The Argeșul newspaper, founded in 1876 in Pitești, is the oldest active Romanian newspaper, offering local news for over a century.

Webcar

WebCar comercializează autoturisme în Europa de peste 31 de ani, oferind clienților mașini de calitate și servicii transparente.

Prisaca Transilvania

Prisaca Transilvania produces 100% natural honey, propolis, supplements and vegan cosmetics from the heart of Transylvania.

Nativ

Nativ Restaurant in Cluj-Napoca serves grilled steaks made from local Romanian ingredients, in an authentic and welcoming setting.

FAQ

01
What is trademark licensing?

Trademark licensing is an agreement through which the trademark owner (the licensor) grants another party (the licensee) the right to use the trademark under certain conditions, without transferring ownership rights over it. This process allows the licensee to use the trademark for specific products or services, within a specific territory and for a determined period, usually in exchange for payments such as royalties or a fixed fee.

First, you save time. Our experts handle the entire process, reducing the client’s administrative burden. Additionally, we ensure legal compliance—every document is drafted correctly, preventing refusals or disputes. More importantly, we maximize your revenue by proposing licensing strategies that generate financial and commercial benefits. Finally, we manage risks. TAS Agency provides support to prevent legal issues related to trademark use.

Trademark licensing can offer several benefits: increased visibility (the mark is promoted and used on expanded markets), additional revenue (the licensee pays royalties to the licensor), geographic expansion without direct investment (expanding influence in new regions or market segments without allocating direct resources), and strategic partnerships (commercial relationships created through the use of the trademark in new products or services).

The main difference lies in the transfer of rights. Assignment involves the complete transfer of all ownership rights over the trademark from one owner to another. Licensing, on the other hand, allows another party to use the trademark, while ownership remains with the licensor. Licensing is limited to the terms and conditions established in the contract.

There are several types of licenses. An exclusive license is granted when only the designated licensee may use the trademark, and even the trademark owner may no longer use it for the licensed purposes. A non-exclusive license allows the licensor to grant licenses to multiple parties and to use the trademark themselves. A limited license restricts the use of the trademark to specific products, territories, or periods. A sublicensing agreement allows the licensee—with the licensor’s approval—to grant usage rights to additional parties.

Although the use of a trademark based on a license agreement is legal between the parties, registering the license with the intellectual property office is essential to make the license enforceable against third parties. Otherwise, the licensee may face difficulties in defending their rights.

Breaching the terms of a license agreement may lead to several consequences, including termination of the agreement, financial penalties for the party that violated the terms, legal actions, and even court proceedings. The licensor has the right to claim damages and may revoke the license if the licensee fails to meet quality standards or does not properly pay royalties.

Other services

Trademark Registration

We handle trademark registration at national (OSIM), European (EUIPO), and international (WIPO) levels, ensuring success throughout all stages of the process.

Trademark Search Report

We prepare detailed reports that analyze the availability of your trademark and identify potential risks of opposition from other companies.

Trademark Assignment

We draft trademark assignment agreements, ensuring that all clauses comply with applicable legislation and that the interests of both parties are protected.
Efficiently realizes partial transfer of trademark rights
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