Did you miss SME Fund 2025? What you need to do differently in 2026

Many entrepreneurs have heard of the SME Fund, but in practice many end up saying the same thing: “I wanted to apply, but I didn’t get the chance.” In 2025, some vouchers were quickly sold out, and many companies discovered too late that they could have recovered a significant portion of the trademark registration fees. […]

What matters more: marketing or trademark legal protection?

  You have launched your business and you choose a name that “says it all” from the start. For example, if you’re selling cleaning services, “Smart Cleaning” looks perfect: it’s clear, modern, easy to remember, and it sounds good in ads, on social media, and even in Google. But here comes the question that matters […]